Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Wikipedia
From that clear and succinct definition, we can understand that text written to incite people to buy the advertised product/service is called copy. And the act of writing it is called copywriting.
Copywriting is an integral part of digital marketing in 2022. And in this article, we will discuss what is the scope of copywriting and what are some of the skills you need for it. At the end of it all, you will be able to decide for yourself if it’s a good career choice or not.
Scope of Copywriting
As was mentioned before, copywriting is an integral part of digital marketing. In 2022, almost 90% of small businesses use some form of digital marketing.
It is no secret that digital marketing is an extremely successful way of increasing brand awareness and generating inbound leads (that are later converted).
Copywriting is used to write all the flashy advertisements that are part of the marketing strategy. Copywriting is also used to create CTAs in the content marketing strategy. According to HubSpot, CTAs increase the lead conversion rate by 121% if it is an anchor text call-to-action.
Copywriting is used to write those CTAs. So, we can say that as long as digital marketing is around, copywriting has a huge scope. From the looks of things, digital marketing is here to stay.
Professional Copywriting Skill You Need in 2022
Now copywriting sounds very good and lucrative, but what are the skills that a person needs in order to do copywriting?
As a copywriter, you will be writing about the same types of products and services for a considerable amount of time. You can’t afford to be repetitive so as a copywriter, you must be proficient in paraphrasing.
That requires a good grasp of the language. If someone has a large vocabulary and good command of the language, they can rephrase and rewrite sentences in any number of ways they like.
However, not everyone can be as good as a language professor. Those who are not very proficient in paraphrasing themselves can employ a paraphrasing tool to do it for them.
Paraphrasing tools use artificial intelligence so they can rewrite text quite reliably. In the case that they make some kind of mistake, you can always rely on yourself to correct them. With a mix of editing and tool usage, you can reword text effectively.
There should be zero grammatical mistakes in your copy. People are very critical in 2022 and a small mistake in your copy will make them think that this brand is a sham.
That is one of the worst cases that can occur and derail your digital marketing strategy. To avoid that, you must always proofread your copy to make sure that there aren’t any grammatical errors in it.
You can do this in three ways.
- Read your copy out loud. That way you can understand how it sounds to other people. It will also help you find any mistakes you made.
- Have someone else read your copy (preferably out loud). People are naturally more critical when reading someone else’s work. You can use that in your favor to detect any mistakes you might have made.
- Use a grammar checker to go through your entire content and find any mistakes that you may have made.
Use any of these methods that are available to you and make your copy free of all grammatical errors.
Have a Witty Sense
Witty senses are something that comes naturally to some people while there are others who have a really dry wit.
However, it is not something that cannot be obtained. People can train themselves to have a great sense of humor.
You see tips on blogs about becoming more social or having better conversations with others, these tips are just methods to increase your skills.
A few methods to reliably become better are:
- Acquire more knowledge. Don’t limit yourself to learning only about your profession. Learning about unrelated things can also come in handy.
- Don’t think about becoming witty as a task to be accomplished. It’s a natural process, and you will get better at it with time.
- Don’t overthink. When you think about things outside of your control, anxiety seeps in and kills your creativity.
- Take risks. If you fail, just acknowledge it and move on. People only remember their own embarrassing moments. Everyone will forget yours.
There is no shortcut to being witty. With age and good experiences, wit comes naturally. Just start working on not focusing on the negatives and you will naturally become a positive and outgoing type of person.
Is Copywriting a Good Career Choice?
The answer to this question requires a few prerequisites. If all of them are fulfilled, then it is definitely a good choice.
The prerequisites are:
- Is digital marketing and E-commerce a huge deal in your country?
- Are digital marketing experts, and writers in general, paid well?
If the answer to question 1 is yes, then that means that copywriting has a large scope in your country. A large scope means more job opportunities and freelancing potential. That means that if you were to pursue copywriting as a career, you won’t be unemployed. In this global inflation and economic recession, job security is a big deal.
If you can prove yourself worth your mettle, then you will be employed as a copywriter for a long time.
If the answer to question 2 is also yes, then that means you will be paid well too. In that case, there is really no reason to not consider copywriting a good career choice.
However, if the answer to 1 is “no”, then it will be difficult to find a job as a copywriter. You may have to resort to freelancing for overseas clients to get by. That is still an acceptable compromise and can be considered a good career choice.
If the answer to two is “no” as well, then again you would need to resort to freelancing for overseas clients as well.
And there you have it. Now you know what is copywriting, what are the skill you need to get into copywriting and the things you need to look out for when checking if it’s a good career choice or not.
In most countries, digital marketing and by extension copywriting are important due to the large amount of revenue online shopping can generate. It is a big loss for any company if they are not able to cash in on this. Hence copywriters are considered very important because it’s their copies that close deals and convert leads.
So, the answer to the question “Is copywriting a good career choice?” is “Yes”.