Online Marketing Masters Degree: Requirements, Universities and Career
Consumer behavior, market research, and communications are common topics in online master’s in marketing programs. In addition, most programs place a strong emphasis on a career-oriented curriculum that teaches business, advertising, and promotion skills. Continue reading to learn more about an online marketing master’s degree.
Graduates with a master’s degree in marketing online can work in a range of fields, including advertising, sales, and public relations. A variety of concentrations are generally available in an online master’s degree in marketing program, allowing students to personalize the degree to their specific aims and interests.
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Graduates with a master’s in marketing enjoy a wide range of job options, regardless of whether they follow a regular program or acquire their master’s in marketing online. Employers are increasingly preferring master’s degree holders over bachelor’s degree holders, especially for leadership positions.
How to choose an Online Master’s in Marketing Program
Students interested in pursuing an online master’s in marketing program can pursue a master of science (MS) in marketing, a master of arts (MA) in marketing, or an MBA with a marketing specialization.
An MS program concentrates on marketing science, whereas an MA program focuses more on theory and the humanities. In addition to STEM classes, an MS in marketing program could incorporate marketing analytics and market research courses. An MA in marketing, on the other hand, focuses more on marketing psychology, such as public relations and customer behavior.
Students who pursue an MBA with a marketing specialization take a combination of business and marketing courses. Entrepreneurship, corporate finance, and investment analysis are among the themes covered in business classes, whereas global marketing, advertising and branding, and sales force marketing are among the topics covered in marketing classes.
What Can I Do With a Marketing Master’s Degree?
Executive in digital marketing
The digital marketing landscape is a competitive space for organizations, and getting a brand noticed takes a certain skill set. This is evident in the increase in digital marketing employment roles, with a greater emphasis on this aspect of marketing than ever before.
According to one report, 61 percent of organizations surveyed intend to hire digital marketers this year. Every day is different for digital marketers; they must be knowledgeable about a variety of channels, as well as content marketing and SEO, to name a few. Digital marketing is a fast-paced and interesting position that you can sink your teeth into as it continues to grow.
Brand Manager
Customers can recognize a product or service by its brand, which helps them distinguish it from others. It is crucial for businesses since their brand is how others see them; it is responsible for generating brand recognition and driving business.
A brand manager’s job is to shape the brand’s image and personality, as well as to preserve the brand and ensure that others follow specified brand guidelines for consistency.
Specialist in Social Media
Customers’ interactions with businesses and vice versa have changed considerably over the previous decade as a result of social media. Instead of waiting a week for an email answer, customers increasingly want one-on-one connection. Social media is also anticipated to provide business information and news. All of this necessitates upkeep, administration, and a lot of imagination.
It is well acknowledged that social media is a powerful marketing tool. According to one study, 73 percent of marketers say that social media marketing has been somewhat or extremely effective for their company. A social media specialist’s day-to-day responsibilities include social media campaigns, social monitoring, and engagement.
Marketing Manager
In business, marketing managers play a critical role. They are in charge of the marketing staff, which is responsible for spotting trends, identifying opportunities, and developing campaigns and strategies. The ultimate goal is to increase revenue by acquiring new consumers.
As marketing teams become increasingly data-driven, it is on marketing managers to turn data into insights that will help them make better decisions. Not only within their team, but also in how they communicate their product or service to clients, communication is crucial.
Is it worthwhile to pursue a master’s degree in digital marketing?
It’s evident that digital marketing isn’t going away, so getting a master’s degree in the field is a good investment. Digital marketing is less expensive, easier to time and track, more engaging, easier to alter, and highly measurable when compared to traditional advertising. When companies invest in digital marketing, proving ROI is much easier. For all of these reasons, businesses today concentrate their marketing efforts on SEO, social media marketing, email marketing, PPC, and viral marketing. Print, TV, and other conventional media are becoming afterthoughts or the property of specialized industries.
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However, no one can predict how digital marketing will evolve in 10 or even five years. Everything you learnt during your two-year master’s degree in digital marketing may be outdated by the time you graduate. It may sound exaggerated, but rapid technological advancements are causing equally rapid changes in marketing, and colleges and institutions are often unable to keep up with these developments.
Universities that offer a master’s degree in online marketing are listed below.
International University of Applied Sciences (IU International University of Applied Sciences)
Do you want to land the marketing job of your dreams? You may have exceptional technical marketing knowledge, but a master’s degree in management and international marketing could really set you apart from the competition. It pays to exhibit your business expertise and ability to manage people, time, and projects in such a creative, inspiring, and diverse industry. The IU Master’s in International Marketing Management can assist you in doing so, as well as provide you with strong leadership and communication abilities. With IU’s flexible studies option, you can study entirely online, on campus, or a combination of both.
Liberty University is a private university in the United States
Liberty University is a private evangelical Christian university based in Lynchburg, Virginia, that was founded in 1971. Approximately 46% of Liberty’s nearly 108,000 students attend classes online.
Sports marketing and media, social media management, digital marketing and advertising, and public relations are the five specialties offered by Liberty’s master’s in marketing online. Brand management, strategic marketing management, and a marketing strategy capstone are among the courses offered in this 36-hour master’s degree program.
Concordia University is located in Montreal, Quebec, Canada.
Concordia University-Wisconsin has been a major private Lutheran university in Mequon, Wisconsin, since 1881. With an annual enrollment of 8,004 students, it has a 12-to-1 student-to-faculty ratio.
The online master of business administration in marketing program at CUW focuses on improving marketing competitiveness through better planning, execution, and management of marketing operations. Social marketing techniques, legal considerations, and strategic marketing are among the 36-hour curriculum’s strategy-oriented courses.
A GMAT or GRE score is not required for the application procedure. Applicants must instead submit a resume, two letters of recommendation, official transcripts, an essay, and proof of a bachelor’s degree from a recognized college or university.
Glasgow University
Due to an increase in product and service consumers, marketing has never been more in demand. Professionals that can traverse the digital realm while adhering to classic marketing concepts are in high demand. This MSc Marketing program will give you all you need to start a career in modern marketing. The University of Glasgow, which is ranked 10th in the UK and 33rd globally for International Strategic Marketing (Masters) in the QS World University Rankings 2020, is an excellent choice for this online MSc Marketing program.
Essex University is a public university in Essex, England.
This part-time specialist works entirely online. A master’s degree in global digital marketing will provide you with the digital skills necessary to succeed in a marketing position anywhere on the planet. Marketing has evolved into a very complicated and sophisticated subject in the twenty-first century, attempting to meet the particular demands of modern firms and clients. Firms of all sizes have a difficulty as a result of the increased availability of enormous volumes of data and a broader number of channels to market through: they must continually adapt to stay competitive. You will learn about the rising variety of digital platforms available for marketing through this online MSc Global Digital Marketing. You’ll also learn how to make the most of your time online in order to reach your target audience on a global basis. In order to fulfill your strategic marketing objectives, you will also gain a grasp of how to acquire, analyze, and deploy client data.
Liverpool – Unicaf John Moores University is a university in Liverpool, England.
The MSc in Digital Marketing is designed to provide students with the information and skills they need to build, manage, and lead digital marketing campaigns.
Online Programs at the University of Liverpool
The Digital Marketing MSc is a part-time, totally online program that offers a comprehensive and high-level education from a top AACSB, AMBA, and EQUIS certified Management School. The curriculum ensures that you have the specialized knowledge and professional skills necessary to work as a digital marketing manager, whether in your existing position or in a new marketing job. The curriculum combines essential digital marketing content, such as marketing strategy, consumer behavior, digital communications, social media marketing, and brand management, with core business skills, such as leadership, data and financial management, business ethics, and corporate social responsibility, that are tailored to the needs of marketing practice (CSR). You will leave the program with expanded abilities and knowledge that will help you to be a highly effective professional digital marketer, manager, and leader capable of strategically influencing your company.
The Berlin School of Business and Innovation (Berlin School of Business and Innovation)
BSBI is pleased to announce that their MSc Digital Marketing program is now 100% online. By enrolling in this course, you will be able to broaden your present knowledge and discover the most recent digital marketing trends while also generating your own digital marketing concepts. This course is ideal for students who are driven and proactive in their pursuit of a prosperous career in digital marketing.
Robert F. Kennedy School of Government
In order to give you a critical understanding of marketing in both commercial and non-commercial sectors, we integrate marketing theory and practice through four key modules at Salford. The Chartered Institute of Marketing (CIM) has authorized and accredited us, which means that as graduates, you will be eligible for direct entry into the CIM’s Professional Postgraduate Diploma, provided you have sufficient senior marketing management experience. This course will provide you with the most up-to-date marketing information and abilities you’ll need to succeed in today’s competitive global marketplace. During your time with us, you’ll research products and services that consumers want, as well as run real-world search and social media marketing campaigns to determine acceptable pricing and presentation. This is a research-based curriculum with a strong focus on application. You will be in a solid position to take advantage of a wide range of managerial employment options after completing the course.
Hult International Business School is a business school that specializes in international business.
Hult’s MIM will help you stand out in a competitive worldwide marketplace by giving you the international strategic skills, innovative executional abilities, and cutting-edge knowledge you need to survive in a rapidly changing digital environment. Earn a world-class US degree from home with travel opportunities by participating in online learning-by-doing with engaging live sessions over a four-day weekend each month.
Rutgers Business School is a prestigious business school in New Jersey.
The Master of Science in Digital Marketing at Rutgers Business School is a fully online, AACSB-accredited degree designed to meet the demand for more digital marketing expertise. This 30-credit program offers marketing professionals relevant and current knowledge presented by industry practitioners and scholars with years of experience in the field of digital marketing.
Atlantic International University is a private, non-profit educational institution
The goal of the Master of Marketing (MS, MBA, MPA) program is to give students the technical and skill sets needed to become marketing professionals who can handle real-world marketing problems. Distance learning is used to deliver the Master of Marketing program. Following an evaluation of both academic records and life experience, AIU staff, in collaboration with Faculty and Academic Advisors, will assist students in developing a personalized program.
Regis University is a private university in Denver, Colorado.
Regis University in Denver, Colorado, has been a private Jesuit university since 1877. This university has roughly 6,900 students spread over its five colleges, with a student-to-faculty ratio of 12 to 1.
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Rather than focusing solely on selling things, Regis’ online master of science in marketing emphasizes the development of abilities for identifying and conveying real target segments. This subject is supported by courses such as marketing mix decisions, market opportunity assessment, and customer relations development and management, all of which are part of the 30-credit curriculum. It also includes a product management capstone.
