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What can you do with a Sports Management Degree ?

what can you do with a sports management degree



Sports management is a vast field that encompasses individuals with a wide range of abilities. Some work directly with athletes, while others engage in amateur and professional sports administration, marketing, and operations. Sports management professionals’ skills and abilities differ by discipline, but they all share a passion for athletics and a solid awareness of the commercial considerations that distinguish the sports industry. Keep reading for an answer to the question: ” What can you do with a Sports Management Degree?”.

Successful sports management professionals require steadfast dedication and a strong commitment to teamwork in addition to a passion for the game. The industry also draws people who are driven to succeed: while players get all the attention, they represent only a small part of the overall effort required to win championships and establish legacies.

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What can you do with a Sports Management Degree

Sports General Manager 

After a sporting event, you’ll commonly witness sports general managers being interviewed. They’re in charge of hiring coaches and players, negotiating contracts, and budgeting. Salary of a Sports General Manager: $122,090 

Sports Agent

Agents for athletes negotiate contracts and manage other business matters. As an agent, you may represent multiple players in a variety of states, so you’ll likely spend a lot of time traveling to meet with your clients and representatives from the leagues in which they compete. $89,590 is what most sports agents earn on average. 

Account Manager 

Sports account managers are in charge of obtaining sponsorships for their respective leagues. You’ll be responsible for identifying new clients, giving sales presentations, and working with businesses who want to advertise in stadiums in this position. $117,960 per year for a Sports Account Manager 


Sports Marketing Professional

Professionals in sports marketing work to promote the team— or league— in the community. Public relations, community activities and appearances, and advertising campaigns are all used to accomplish this. Professional Sports Marketer’s Salary: $70,620 


Event Planner 

You’ve probably seen the work of a sports event planner if you’ve ever been to an 80s night at the stadium or any other theme night. These are the people in charge of many of the promotional gifts at stadiums across the country, as well as coordinating current and former players’ appearances at community activities. $52,020 per year for a sports event planner


Sports Scouts

Employees that are in charge of scouting talent for a team are known as sports scouts. They frequently track athletes from their early years through high school and college, reporting any potential leads to the team’s administration. Scouts should prepare to work odd hours and travel frequently because sporting activities are typically held at night or on weekends. $31,460 for a sports scout 


Director of Athletics 

This role is often associated with high school and college athletics. The athletic director is in charge of all aspects of an athletic program, including budgeting, coach hiring, facilities administration, and communication with the league with which the school is affiliated. Salary for Athletic Director: $58,159 

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Sports development Officer

Sports development officers encourage and assist sport participation among all groups within a community, with the goal of making it easier for individuals of all ages and abilities to enjoy sport. They collaborate with a variety of groups to share information and develop sport-related projects, such as facilities, classes, coaching, clubs, and training, in order to boost involvement in sports of all kinds. This position may be right for you if you are passionate about sports and have excellent communication and leadership skills. Strong organizational skills, as well as the ability to manage projects and budgets, are required. 


Sports Marketer

A graduate with a master’s degree in sports management could work as a sports marketer, assisting sports teams and allied businesses in raising brand awareness and income. A sports marketer can help a team develop its brand, improve customer service, and increase ticket sales and events. Sports marketing jobs are great for those who want to combine their passion for sports (in general or a specific sport) with a working understanding of the newest marketing tools and strategies. 


Venue and the Stadium Manager

Graduates with a master’s degree in sports management may be interested in working in sports stadiums and other facilities. A venue manager is in charge of the venue’s day-to-day operations, including budgets, maintenance and repairs, business administration, and new construction projects. When a venue isn’t being utilized for sporting events, it might be rented out for concerts and other special events to keep the cash flow continuous.


How to Advance Your Sports Management Career 

Networking is one of the most effective strategies to develop your career after completing your postsecondary education in a high-profile, competitive sector like sports management. At every opportunity, attempt to build your personal and professional network, and keep in mind that the skills you develop and the relationships you create by performing well in entry-level positions might pay off later in your career. 

This section examines and describes specific, actionable activities you may take to improve your post-graduation job prospects. 


Some sports management jobs require optional or required licenses or professional qualifications. Many major professional leagues, for example, require player agents to earn qualifications before representing athletes. Organizations’ credentialing processes vary, but they usually contain stringent qualification and testing requirements. Some states in the United States require sports agents to obtain and maintain separate licenses in order to represent players who live or work in the state. 

Combat sports like boxing and mixed martial arts, on the other hand, usually require officials, trainers, coaches, and athletes to get state-based licenses in order to compete in official competitions. Athletic training is another example of a regulated sports management profession; trainers who work for amateur groups, such as high school or collegiate athletics leagues, must have both state-issued teaching licenses and profession-specific qualifications. 

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Advanced Education 

A degree in sports management can be supplemented with continuing education. Informal sessions, such as seminars or open classes, or official continuing education programs are both options for continuing education. 

Advanced statistical analytics, e-sports management, facilities management, international sports management, and sports marketing are only a few of the topics covered in formal programs. Alternatively, you can return to college and pursue a higher degree in sports management.

Workplace Experience 

To complement your degree, it’s critical to gain relevant work experience in the field you wish to work in. As a part-time fitness teacher, lifeguard, or administrative assistant, for example, you might gain expertise in the sport and leisure industry. It’s also possible to get marketing or event planning expertise through university societies or a work placement. 

Work experience overseas during the holidays is available through organizations such as BUNAC and Camp America. 

Working on a portfolio can help you gain the skills and experience you need to advance and improve your CV. Working in a range of short-term roles and at athletic events or smaller, local events can help you achieve this. 

Internships and volunteer work are also excellent methods to develop experience. Volunteering to coach in schools or after-school programs, for example, is a great way to get experience. 

What you should do next 

Many major sports leagues, clubs, and player agencies provide internships; however, due to strong demand for a limited number of slots, these can be tough to come by and usually require a competitive application process. Thus, networking will very certainly play a significant role in your career success, regardless of what field of sports administration you aim to work in.

Degrees in Sports Management are also available online. 

Online bachelor’s and master’s degrees in sports management are typically more expensive than traditional on-campus programs. Nonetheless, you’ll save the money you’d spend on travel, lodging, and living in a foreign nation. 

People who have other responsibilities, such as a full-time work or a family, will benefit from online learning programs. You’ll study at your own pace, and there should be no issues as long as you maintain the essential discipline to fulfill deadlines and complete your tasks. 

Don’t worry if you don’t understand a class the first time. You are free to view it as many times as you want. If it doesn’t work, you can always turn to your peers or your lecturer for assistance. 

Some online programs also provide career counseling and support to help you obtain a job in the sports sector after completion. Check your course description to see if the university offers a mentoring program like this. 

Check to see if the online course is accredited while you’re at it. Many financial aid programs are only available for authorized programs, and having an unaccredited degree will make it harder to convince potential employers.

Universities offering Sports Management Degree

Nicosia University is located in Nicosia, Cyprus. 

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The University of Nicosia in Cyprus offers a Bachelor’s degree in Sports Management that provides insight into contemporary management methods in a variety of sports. The study program focuses on sports theories and difficulties that arise in a global business setting. 

Topics covered in the program include sports history and human performance management. 


Southern New Hampshire University is a public university in the state of New Hampshire 

You can combine sports management theories with real-world, practical exercises on sports fields at Southern New Hampshire University. 

The B.Sc. in Sports Management teaches you how to recognize legal concerns in the sports industry, as well as new and exciting information about golf club management and sports ethics. 

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EU Commercial School 

The Bachelor’s degree in Sports Management at EU Commercial School in Spain concentrates entirely on the business side of sports. You’ll take classes in sports advertising, media, and accounting, but you’ll also gain knowledge of the fundamentals of physical education. 

You will be able to analyze and evaluate the role of significant players in sports teams, as well as incorporate effective sports-related business strategies, once you have completed the degree. 


American International University 

The undergraduate degree in sports management at Richmond is mainly focused on assisting students in developing valuable coaching skills. 

However, you will get knowledge about recommended diet and health practices for sport athletes in addition to learning how to become a successful sports coach. 

Richmond, the American International University in London, provides graduates with a certificate in coaching and an award in management and leadership in addition to their Bachelor’s degree. 


University of Applied Sciences 

You can choose your focus area within the Bachelor’s degree in Sports Management at University of Applied Sciences Europe. You can specialize in marketing, sports management, business administration, or public relations, for example. 

The Bachelor’s degree has the unique advantage of allowing you to explore behind the scenes of major German basketball clubs. 


The University of the West of Scotland is a public university in the west of Scotland. 

The University of the West of Scotland’s Bachelor of Science in Sports Development addresses the most common difficulties in worldwide sports management. You’ll learn how to brainstorm and propose effective solutions to problems in the sports, health, and fitness industries. 

Coaching, sport and exercise science, and leisure facility administration are all part of the curriculum. 


Teesside University is a public university in Teesside 

Teeside University’s Sports Management Bachelor’s degree is primarily for students preparing for professions in football management. The institution partners with football coaches and experts and is located in Middlesbrough, home of the legendary Middlesbrough Football Club. 

You will get the opportunity to participate in many internships and learn more about sport finance and economics, as well as sport branding and marketing, in addition to football business.

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